New! Dec 14, 2023 Give ’Em What They Want: Your Guide to Renter Desires and Behaviors What are today’s renters looking for? From amenities to dealbreakers, the results of a new Apartments.com survey are in. Join Apartments.com’s Chris Hood to get the top insights in under eight minutes. Webinar
New! Nov 30, 2023 They Ask, You Answer: How to Win Over Today’s Digital Customer Renters today are more informed, less patient, and more digital than ever. How can you gain their trust? Join digital marketing guru Marcus Sheridan to learn how to provide the right content and “seller-free” experience that renters are demanding. Webinar
New! August 4, 2023 How to Advertise Your Apartments to Baby Boomers Does your marketing strategy include baby boomers? This key segment of the renter population is growing and willing to spend. Learn what older renters are looking for and how your advertising can address their needs. Article
New! Jun 22, 2023 How to Make Renters Fall in Love with Your Communities Join Apartments.com’s Chris Hood for an on-demand webinar for a peek at the latest renter survey results: who’s renting and why, what matters to them, and what you can do to turn them into residents. This session was originally presented at the Apartmentology Learning Lounge. Webinar
New! Jun 22, 2023 Optimize Your Apartments.com Listings How can you maximize the ROI on your online listings? Apartments.com’s Arjun Anandan shares the latest findings on what drives high-quality leads and lead-to-lease conversion. This session was originally presented at the Apartmentology Learning Lounge. Webinar
New! May 10, 2023 Renters Aren’t Interested in Your Model Unit When it comes to finding an apartment, renters are looking for more than your model unit. Find out why unit-specific information matters and which features renters are looking for. Article
New! May 9, 2023 How to Appeal to Student Renters This School Year Looking to draw in student renters to your apartment community? From flexible leasing policies to college-friendly amenities, these strategies can help ensure local students choose you. Article
New! April 19, 2023 Reaching Gen Z: Marketing to the Next Faces of Renting The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters. Article
New! February 28, 2023 The Leasing Advantage: What Renters Want What makes a place a dream home for one person doesn’t necessarily appeal to another. However, there are a few basic things most people are searching for. By highlighting these things, you can appeal to the most renters. Read on for a few common essentials for renters that you can ensure your property offers. Article
New! February 8, 2023 How to Appeal to Relocating Renters To appeal to out-of-town renters, you’ll want to provide as much information as you can in your listing since these renters will do most of their searching online. Check out a few tips to get started. Article
New! Jul 28, 2022 Solutions and Strategies for Generating Higher-Quality Leads Discover how to turn high-quality leads into residents in this insight-driven client panel hosted by Apartments.com. Webinar
New! Jun 22, 2022 An Inside Look at the Multifamily Industry’s Marketing Practices Have you ever wondered how your peers approach their digital marketing strategy? We’ll share findings and insights - including how much they spend on advertising, which sources they find most effective, what outcomes they value most, and more - from our 2022 survey of apartment communities of all sizes. Webinar