Renter Trends

Browse the latest trends in renter behavior and preferences.

May 9, 2023

How to Appeal to Student Renters This School Year

Looking to draw in student renters to your apartment community? From flexible leasing policies to college-friendly amenities, these strategies can help ensure local students choose you.

Article

Woman writing as she speaks in a microphone

March 31, 2022

Audio and Consumption Trends Signal a Powerful, Targeted Opportunity for Apartment Marketers

Apartments.com held its Renter Insight & Emerging Media Forum in March featuring two days of consumer behavior trends, new and upcoming media innovations, and what's on the horizon in the media landscape.

Article

A walkway between two rows of apartments

October 1, 2020

Fall is the New Spring of Multifamily Leasing Season

As the summer heat cools down and the leaves begin to turn, many apartment communities may be gearing up for reduced leasing activity.

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Erica Byrum • Nov 20, 2025

Is Your Listing Gen Z Ready? Strategies to Stand Out

Gen Z renters don’t want the same old playbook. In this webinar, you’ll get the latest tips on creating a property listing that Gen Z will love.

Webinar

Melinda Szell • Jul 19, 2024

How Today’s Renters Are Searching

Meet the renter of 2024. Learn who’s looking to move, what renters want to know about your communities, and how the apartment search process has changed.

Webinar

Virginia Love • Dana Pate • Michelle Jose • Chris Hood • Jul 28, 2022

Solutions and Strategies for Generating Higher-Quality Leads

Discover how to turn high-quality leads into residents in this insight-driven client panel hosted by Apartments.com.

Webinar

Apr 29, 2020

The COVID-19 Pandemic: Assessing Impacts on the Economy, Household Sentiment and the Apartment Market

This in-depth webinar, presented by CoStar Group and the National Apartment Association (NAA), explores the outlook for the U.S. economy, household behavior, market-level performance and key findings from a recent NAA survey of owners and operators.

Webinar

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