New! Nov 20, 2025 Is Your Listing Gen Z Ready? Strategies to Stand Out Gen Z renters don’t want the same old playbook. In this webinar, you’ll get the latest tips on creating a property listing that Gen Z will love. Webinar
New! October 10, 2025 The Top 5 Trends Defining NYC Renters NYC renters play by their own rules. From amenities to search tools, they differ from the average renter in several important ways. Here’s what makes them stand out and what every New York City property owner and operator should know. Article
New! October 6, 2025 Gen Z: Your Guide to the Newest Renter Generation Gen Z is growing up and ready to rent. Discover what sets this generation apart and how to transform your marketing strategy to meet their needs and priorities. Article
New! September 15, 2025 Student Renters: What Multifamily Properties Need to Know Student renters aren’t just your average renter. Here are the key trends that set them apart, according to a recent Apartments.com survey of over 1,200 student renters looking for their next place. Article
New! June 26, 2025 What Renters Want: 10 Key Stats from New Survey This summer, renters are on the move. A new survey reveals the top motivations and obstacles in their rental search. Article
New! June 10, 2025 The Hottest Amenities Renters Want This Summer Which are the amenities renters can’t live without? These 10 features topped the list, according to the latest survey looking at renters’ must-haves. Article
New! May 13, 2025 What Do Student Renters Want in an Apartment? Looking to attract more student renters to your property? Don’t forget to highlight these essential features to draw students in. Article
New! March 18, 2025 What Senior Renters Want: A Dive into Renter Preferences for Ages 55 and Up How do renters 55 and older differ from their younger counterparts? Here’s what you need to know about these renters — who they are, what they’re looking for, and what they want to see from properties like yours. Article
New! March 14, 2025 9 Tips for Marketing Your Apartments to Renters 55 and Up As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home. Article
New! March 5, 2025 Where Do Renters Want to Talk to You? Online From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process. Article
New! February 14, 2025 Nearly 3 in 10 Renters Need to Live Close to Transit Where’s the nearest bus stop or train station? Renters want to know. Proximity to public transportation is a top consideration for nearly 30 percent of people looking for a rental residence. Article
New! February 11, 2025 What Renters Want — and What They Don’t What do your prospective residents want in their next place? A new survey highlights renters’ top motivators and deal-breakers. Article