Latest Resources

With staffing challenges and inflation on the rise, many property management companies have opted to centralize their leasing offices. What’s behind this approach, and how can you ensure your prospective residents can still find you?

Looking to improve efficiency, cut costs, and increase your conversion rate? Here’s what you need to know about AI-powered chatbots and how they can support your leasing strategy.

Dive into the latest survey data to understand what today’s renters are looking for as they search for their next home in 2023.

Nearly 40 percent of renters are willing to sign a lease at a property sight unseen, according to Apartments.com research. This was one of several key insights shared in a recent marketing panel at the 2023 Apartment Innovation and Marketing (AIM) Conference.

This summer, bring in more renters by showcasing your outdoor amenities. Help your community's outdoor spaces shine with these tips for skillful staging.

What does it take to create a successful property management company? Industry veteran Laurie Lyons shares her tips and stories in a new conversation from Minutes with Marcia B.

When it comes to finding an apartment, renters are looking for more than your model unit. Find out why unit-specific information matters and which features renters are looking for.

Looking to draw in student renters to your apartment community? From flexible leasing policies to college-friendly amenities, these strategies can help ensure local students choose you.

The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters.