Latest Resources

Explore economic trends, renter behavior, and industry news.

A recent marketing panel at AIM featured

May 17, 2023

State of the U.S. Multifamily Market: April 2023

Bank failures, cooling rent growth, and rising inventory have dominated industry headlines. What do these economic headwinds mean for your properties? Join CoStar’s Christine Cooper and Jay Lybik to explore the future of interest rates, the likelihood of recession, the outlook for rents — and more.

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Members of Gen Z are heavy users of smartphones

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April 19, 2023

Reaching Gen Z: Marketing to the Next Faces of Renting

The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters.

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April 12, 2023

What Apartments.com Delivered in Q1

Apartments.com has been driving quality leads to your listings. Here’s a look at some of the highlights from 2023 so far.

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Woman records Instagram video on smartphone

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April 10, 2023

7 Tips for Successful Instagram Reels

Want to get more engagement on Instagram? Kick your Instagram reels up a notch with these quick tips from our in-house social media expert Erica Byrum.

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April 4, 2023

Jamie Gorski on How to Anticipate Customers’ Future Needs

How has the approach to multifamily marketing transformed over the years? Marcia Bollinger chats with Jamie Gorski, chief experience officer of GID-Windsor Communities, about envisioning customer needs, adapting for rapid change, and elevating the voices of onsite teams. Check out the latest episode of Minutes with Marcia B.

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Mar 23, 2023

Seismic Shifts: How to Meet Renters’ Changing Needs

Technology is transforming the way renters engage with you. What should you do to stay relevant? Through this engaging presentation from Google’s Kristen Leone, you’ll understand the evolution of renters’ search behavior, find out how to harness the power of AI and more.

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