April 21, 2020 TikTok: Now Is the Time Apt Marketers Consider Hot New Social Media Channel Multifamily marketers are increasingly embracing TikTok, a video-based social media platform. Article
April 7, 2020 How to Conduct a Virtual Tour Over the Phone Guide your prospective new resident through these simple steps to experience a virtual tour of your community: Article
March 26, 2020 Tips on How to Leverage Social Media During Social Distancing How can you stay connected and engaged with prospective renters and current residents during social distancing? Here are some tips. Article
September 19, 2018 6 Multifamily Advertising Questions to Consider How are you evaluating your advertising investment? As a seasoned marketer, it's wise to analyze your ad placement against several metrics to determine which source is truly converting that exposure to potential residents. These six questions should help you frame your evaluation and meet, if not, surpass your investment goals. Article