How AI Search Is Transforming Renter Behavior

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When renters use AI-powered search, it’s not just a different technology — it’s a different experience.

In early 2026, Apartments.com launched Smart Search, the multifamily industry’s first AI-powered voice search. Since then, we’ve been tracking how AI is revolutionizing the rental search process.

Nearly 35 million search sessions later, a new white paper reveals the top takeaways about renter behavior.

Get the white paper

You’ll discover why renters using Smart Search spend more time engaging with properties on Apartments.com, view more listings, and submit higher-quality leads.

Plus, find tips on how to make your listings ready for the future of AI-powered search.

 

Get more insights about AI

To dive deeper in to the ways AI is transforming multifamily marketing, explore these resources:

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