Advertising Best Practices | Apartments.com

Explore the best practices for advertising your multifamily properties.

Price transparency in multifamily advertising

Price Transparency Laws: What Multifamily Properties Need to Know

A growing number of states are mandating price transparency in multifamily advertising. What does this mean for your properties? Stuart Richens walks you through the actions to take on your Apartments.com listings.

Prospective renters use the interactive rent cost calculator to estimate their expenses

September 9, 2025

How the Cost Calculator Helps Deliver Quality Leads

With Apartments.com’s interactive calculator, it’s easier than ever for renters to understand their rental costs — and choose your property over the competition. Here’s how it works.

Survey reveals advertising strategy of multifamily decision-makers

Survey: Lead Quality Remains Top Priority for Multifamily Marketers

How are multifamily communities today building their advertising strategy? The latest survey from Apartments.com reveals the advertising decision-making of owners and operators of 16,000 properties and over 1.6 million units.

Instagram SEO

Instagram SEO: 9 Tips for Greater Visibility

With the right SEO strategy, you can make it easier for future residents to discover your community on Instagram.

Lead quality

Your Guide to Higher Quality Leads

With your lead dashboard from Apartments.com, you have a powerful tool to help you track, analyze, and convert your leads. Take advantage of the latest dashboard features to turn even more renters into residents.

Security for multifamily properties

9 Ways to Address Renters’ Security Concerns

Safety is a top priority for renters. Here’s how you can improve your community’s security and show renters that you care about keeping them safe.

Woman at home on couch browsing on laptop with a smile

Think Like a Renter: How to Advertise More Effectively

Want to fill your vacancies faster? You need to think like a renter. In this crash course, you’ll discover how to make your advertising resonate with renters.

Senior couple looks at laptop together

9 Tips for Marketing Your Apartments to Renters 55 and Up

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.

Apartment community with map pin

Location, Location, Location: How to Make the Most of Your Property’s Location

Location is one of the most important factors renters consider when choosing their next residence. Here’s what they care about and how you can show off your property.

Renter looks at laptop skeptically

Do Renters Trust Your Property Listing?

Is your property listing raising red flags for renters? Avoid these common mistakes to inspire more trust and confidence.

Couple with dog looking at laptop together on the couch

Where Do Renters Want to Talk to You? Online

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

Property description: apartment building with text bubble

December 30, 2024

Your Guide to Writing Better Property Descriptions

Your property description is a key element of your online listing. But not all descriptions are equally successful. Here’s how to write a property description that will attract and convert more renters.

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