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See what your CRM has never been able to show you
Lease attribution is one of the most relied-upon numbers in multifamily marketing, and the least verified. Budgets get decided on a story the data can only partly tell. We've partnered with Hyly.AI, a multifamily attribution expert, to fund independent attribution studies for 100 PMCs. Take the challenge today and discover once and for all which channels are your strongest leasing drivers.
Ready to see the full picture? Sign up now:
What one study already revealed
Advenir Azora’s CRM was missing two-thirds of the impact
Advenir Azora engaged Hyly.AI to independently track renters across the full journey and get a complete picture of what actually contributes to their leases. The study found Apartments.com's role had been underreported — 57 percent more leases attributed to Apartments.com, at a 36 percent lower cost per lease, than the CRM credited.
